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Performance Max Is Making Ad Decisions You Never Approved - Here's What It Actually Optimises For

Performance Max Is Making Ad Decisions You Never Approved - Here's What It Actually Optimises For

Performance Max Is Making Ad Decisions You Never Approved - Here's What It Actually Optimises ForDMbyJS
Published on: 31/08/2026

Performance Max optimises for your signals. See what that means for where your ad budget goes.

Performance MaxGoogle AdsPMaxconversion signalsaudience signalsGoogle advertisingad budgetPerformance Max campaigns
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What Google's AI Overviews Really Change About Search Visibility

What Google's AI Overviews Really Change About Search Visibility

What Google's AI Overviews Really Change About Search VisibilityDMbyJS
Published on: 22/08/2026

Hero image representing the increasing selectivity involved in surfacing supporting sources for an AI-generated answer, without implying a publicly confirmed fixed selection pipeline.

Google AI OverviewsAI search visibilityAI Overview citationsRanking vs citationSEO / organic searchGEO / AEOAI-generated search
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Search Behaviour Has Shifted Twice Since 2024 - DMByJS

Search Behaviour Has Shifted Twice Since 2024 - DMByJS

Search Behaviour Has Shifted Twice Since 2024 - DMByJSDMbyJS
Published on: 14/08/2026

Search is changing from traditional rankings and clicks to AI-driven discovery. Learn how zero-click searches, GEO, and AI research are reshaping SEO, measurement, and digital marketing strategy.

AI discoveryAI searchSEOGenerative Engine OptimizationGEOAnswer Engine OptimizationAEOzero-click searchAI marketingsearch behavior
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